Senior Marketing Executive APPLY NOW

Job Summary:

The Senior Marketing Executive will play a key role in driving brand growth, customer engagement, and sales performance across multiple marketing channels. This position is responsible for developing and executing strategic brand initiatives, managing data-driven campaigns, and optimizing customer experiences to deliver measurable results. The ideal candidate is a creative, analytical, and resultsoriented marketer with strong experience in fashion retail or consumer brands, both online and offline.

Key Responsibilities:

1.Strategic Brand Leadership

• Develop and refine brand identities, target audiences, and value propositions.

• Position each brand distinctly in the market based on consumer and competitive insights.

• Monitor industry trends and adapt brand strategy to remain relevant and competitive.

2. Sales and Revenue Growth

• Execute high-impact campaigns to drive online and offline sales growth.

• Optimize key metrics such as average order value, conversion rate, and repeat purchase rate.

• Manage marketing spend efficiently to ensure maximum ROI.

3. Customer Engagement and Experience

• Create personalized marketing strategies based on customer insights.

• Drive brand loyalty through community-building initiatives and reward programs.

• Ensure consistency and excellence across all customer touchpoints.

4. Data-Driven Decision Making

• Track campaign and brand performance using analytics tools.

• Set and report on KPIs including sales, conversions, and ROAS.

• Continuously optimize strategies based on data and insights.

5. Brand Visibility and Awareness

• Plan and execute monthly marketing campaigns (online and offline).

• Ensure brand messaging is cohesive across all content and platforms.

• Collaborate with influencers, media, and partners to enhance brand reach.

6. Cross-Functional Collaboration

• Liaise with external agencies, vendors, and freelancers for aligned execution.

• Coordinate with internal departments to deliver cohesive marketing outcomes.

• Provide regular updates and strategic insights to senior leadership.

7. Budget Management

• Plan and oversee offline marketing budgets.

• Monitor expenditures to ensure optimal use of resources and achievement of targets.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Communications, Fashion Marketing, or related field.

• 3–5 years of relevant marketing experience, preferably in fashion retail or consumer goods.

• Proven track record in digital and offline campaign execution.

• Strong analytical, project management, and communication skills.

• Experience with customer retention strategies.